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September 04 & 05, 2024
San Francisco Marriott Marquis
780 Mission Street
San Francisco

Agenda

2024 agenda to be released soon, but here's a sneak peak of last year's content.

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What's on
September 4
September 5
September 4
September 4
08:30
Main stage
Welcome breakfast & registration
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Customer marketing for loyalty: How to build long-term customer relationships
Erica Bartsch, Executive Director, Head of Customer Marketing & Advocacy, JPMorgan Chase & Co.
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09:45
Main stage
Panel: Accelerating business value using customer-led advisory boards
Rebecca Quinn, Director, Corporate Events, Uber Freight
Lauren Johnson, Manager, Advisory Board Programs, Adobe
Gavin Nathan, Senior Consultant & Partner, Ignite Advisory Group
Catherine Gibson, Senior Consultant & Facilitator, Ignite Advisory Group
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10:40
Main stage
Personalization through AI: Balancing the need for mass marketing reach with AI personalization efforts that cater to individual customer preferences
Emi Wayner, Head of Strategy and Growth, Global Customer Marketing Programs, Google Cloud
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11:15
Main stage
Coffee break
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11:45
Main stage
Breaking down walls, building bridges: The blueprint for cross-functional customer marketing
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12:15
Main stage
Fireside Chat - Setting your customer marketing team up for scale with agencies, internal activations, and AI
Carly Moulton, Head of Customer and Community Marketing, Zapier
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13:00
Main stage
Lunch
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14:00
Main stage
Interactive roundtable discussions - Unlocking long-term growth through engaged customers and increased lifetime value
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14:45
Main stage
Data-driven advocacy: securing resources with powerful KPIs
Sara Steffen, Sr. Director, Customer Marketing, Databricks
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15:15
Main stage
Coffee break
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15:45
Main stage
Panel - Building a culture of retention: best practices for long-term customer success
Cetiera Carmona, Sr. Manager, Customer Growth (Customer Marketing), BigCommerce
Ashley Ward, Director of Customer Marketing & Advocacy, LeanData
Andrew Sevillia, Senior Director, Customer Marketing & Advocacy, UiPath
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16:30
Main stage
From soft skills to superpowers: Building the ideal customer marketing team
Allison Johnson, Global Head of Customer Marketing, Okta
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17:00
Main stage
Chairperson closing remarks
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17:10
Main stage
Happy hour sponsored by Customer Marketing Alliance
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September 5
08:00
Main stage
Welcome breakfast & registration
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Panel - the power of "why?" Leveraging customer advocacy programs for growth
Sophie Bussell Cheng, Vice President, Customer & Product Marketing, ZoomInfo
Amy Pang, Senior Director of Global Customer Marketing, Fortinet
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10:15
Main stage
Panel - Small team, big impact. Prioritization strategies for customer marketers
Jessica Noland, Senior Manager, Customer Advocacy, Upwork
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10:45
Main stage
Coffee break
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11:15
Main stage
Interactive roundtable discussions: Choose your topic and collaborate get stuck into a deep-dive conversation
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12:00
Main stage
Beyond satisfaction: Building a customer-centric sales funnel through advocacy
Kara Manfredi, Senior Reference Manager, Sage
Simon Le-Fevre, Senior Business Process Improvement Manager, Sage
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12:30
Main stage
Transforming customer insights: Harnessing your voice of customer
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13:00
Main stage
Lunch
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14:00
Main stage
Level up your personas: strategies for deeper customer understanding
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14:30
Main stage
Fireside Chat - Defining personas and segmenting your audience
Natalie Severino, VP of Product & Customer Marketing, Sprout Social
Mike Murphy, Vice President of Customer Marketing, Merit
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15:00
Main stage
Chairperson closing remarks
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